A fully customized Shopify storefront for premium fitness, recovery, and wellness equipment.
Peak Primal Wellness is a US fitness and recovery equipment brand offering saunas, cold plunges, home gym systems, red light therapy, and more. Starting from a base Shopify theme, the entire customer-facing experience was redesigned and customized to reflect the brand, simplify a large catalog, and support confident high-value purchases.
Visit Website Back To WorkBuild a premium Shopify experience that organizes a broad product catalog and gives customers confidence in complex, high-value equipment.
Translate key Figma layouts into polished collection, product, navigation, and trust sections across desktop and mobile.
Extend the base theme with custom Liquid, CSS, and JavaScript while retaining Shopify's reliable commerce foundation.
The storefront brings cardio, gym, recovery, wellness, sports, and sauna equipment into one coherent shopping system. Clear collection routes help customers find the right category quickly, while financing, HSA/FSA eligibility, shipping, returns, expert support, and verified reviews reduce uncertainty around larger purchases.
Key pages were designed in Figma before development, creating a clear visual system for the brand and establishing consistent behavior for the storefront's most important shopping journeys.
The approved designs were integrated into Shopify with custom Liquid, CSS, and JavaScript, extending the starting theme without compromising store management or responsive performance.
