Project Goal
Present The Local Guys as a credible national franchise group and generate qualified partner enquiries across Australia.
A national WordPress platform for discovering service franchises and becoming a Local Guys franchise partner.
The Local Guys brings multiple Australian service divisions into one franchise-focused website. Prospective partners can understand the business model, compare opportunities, explore availability by state and city, hear directly from franchisees, and move toward a discovery call or enquiry.
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Present The Local Guys as a credible national franchise group and generate qualified partner enquiries across Australia.
Clarify service divisions, franchise support, available territories, partner stories, and the next step toward ownership.
WordPress, Astra child theme, Elementor Pro, PowerPack, Formidable Forms, WP Rocket, jQuery, Google tracking, and Cloudflare.
The website balances a large information architecture with a focused conversion journey. Visitors can move from the group-level proposition into test and tag, pest control, house and commercial cleaning, or carpet cleaning opportunities, then explore territory-specific pages and contact the franchise team.
The content structure answers the questions a prospective franchise partner needs resolved before starting a conversation with the group.
WordPress and Elementor provide a flexible publishing foundation for franchise, location, service, testimonial, FAQ, webinar, and blog content across a large site structure.